Photo credit: Nicole Nguyen

Dan Ariely, a professor of behavioral economics at Duke University and the author of a new book, “The Upside of Irrationality,” has studied why earlier adopters do what they do. “It’s not about the cost-benefit analysis,” he says. And rarely is it a successful calculation of higher productivity, though many a person has tried to justify purchases of expensive toys that way.

It can be more about cementing one’s identity. Although people who want to be first with a product aren’t making a direct calculation — “I’d pay $100 for my ego” — they may derive value from showing off a new product or being perceived as being at technology’s forefront.

“I realized years ago that I derive great pleasure from buying a new gadget,” said Professor Ariely. “I bought a Segway.”[Source]

Early adopter love.


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Comments ( 1 Comment )

Me too, M. Me too.

Belinda added these pithy words on May 09 10 at 8:08 pm

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